Peter Rad is an Australian born photographer whose award winning work has received critical acclaim worldwide. His work is featured extensively in high profile advertising campaigns, top magazines and worldwide exhibitions.

He is continually inspired from his background in painting and a passionate love and understanding of the moving image. Peter carefully manipulates environments to create images that retain a realist honesty in their documentation.

His images have become well known for their narrative quality, as well as a unique ability to highlight that most interesting split-second moment just before or after an action takes place. His unique style brings him many collaborations with the most influentials magazines and advertising agencies worldwide.

Aside from his advertising work, Peter has been a faculty member in the MFA Photo & Related Media department, at the school of Visual Arts in New York City.

Peter continues to base himself between New York and London.

Clients include

American Express Ballantines Deutsche EA Sports ITV Johnson & Johnson Mastercard Microsoft Napster New York Times Nokia ORANGE Philips Rockport Skyteam Sony VISA and X Box